What are you afraid of?
Mar. 15th, 2007 11:48 amI'm afraid of lots of things. Mostly it's minor fears... I worry that some idiot on the road will be doing something stupid, and hit me.
I worry that an earthquake will tumble my house down around my ears.
Those are rational fears, and I do what I can to minimize the effect. I keep good following disatance, I don't drive faster than the general flow of traffic, I have food and water, on hand (and some in the back of the car, in case it should break down. Blankets and first aid materials are there too).
There are other fears, less rational... the fear of a police helicopter falling out of the sky and landing on me, of some serial killer deciding on me as a victim.
There is the vaguest of possibilities that either of those might come to pass, and (barring some minor, and normal, precautions, nothing I can do to prevent them.
Volvo has sold cars for years, on the first sort of fears. Those were decent campaigns (summed up in the film "Crazy People" with an ad "They're boxy, but they're safe). They addressed a real problem, and offered a solution.
Today, however, I saw an ad, by Volvo, selling irrational fear.
A woman's car is the only one in the lot, late at night. She's nervous. The voiceover makes sure you think she has reason(after all, it's dark, it's late, never mind the lights in the parking lot make it possible to see the whole area), and then offers the solution to her nameless dread.
Her car, you see, has a "Heartbeat detector" which lets her know that someone has slipped into her car.
At which point she, having been saved from whatever nefarious intent the unknown person in her car had planned, runs (not walks, but runs) away.
Yep, that's a reasonable fear... someone will lie in wait, inside your car (having defeated the alarm), but never fear, if you have a Volvo, you'll be protected.
If this is the price we have to pay for them making the cars sleeker, let them go back to boxy.
I worry that an earthquake will tumble my house down around my ears.
Those are rational fears, and I do what I can to minimize the effect. I keep good following disatance, I don't drive faster than the general flow of traffic, I have food and water, on hand (and some in the back of the car, in case it should break down. Blankets and first aid materials are there too).
There are other fears, less rational... the fear of a police helicopter falling out of the sky and landing on me, of some serial killer deciding on me as a victim.
There is the vaguest of possibilities that either of those might come to pass, and (barring some minor, and normal, precautions, nothing I can do to prevent them.
Volvo has sold cars for years, on the first sort of fears. Those were decent campaigns (summed up in the film "Crazy People" with an ad "They're boxy, but they're safe). They addressed a real problem, and offered a solution.
Today, however, I saw an ad, by Volvo, selling irrational fear.
A woman's car is the only one in the lot, late at night. She's nervous. The voiceover makes sure you think she has reason(after all, it's dark, it's late, never mind the lights in the parking lot make it possible to see the whole area), and then offers the solution to her nameless dread.
Her car, you see, has a "Heartbeat detector" which lets her know that someone has slipped into her car.
At which point she, having been saved from whatever nefarious intent the unknown person in her car had planned, runs (not walks, but runs) away.
Yep, that's a reasonable fear... someone will lie in wait, inside your car (having defeated the alarm), but never fear, if you have a Volvo, you'll be protected.
If this is the price we have to pay for them making the cars sleeker, let them go back to boxy.
no subject
Date: 2007-03-15 07:30 pm (UTC)1. Spiders, I hate them, don't want to be around them at all but my house has daddy long leg spiders all over it at the moment cuz they get rid of the other bugs that I don't want in my house.
2. Being forgotten. I don't know why I have that fear. I can't seem to find a reason for it.
3. Of never seeing my friends again...speaking of which, did you ever tell Jerry that I was living back in the bay area, and stalk,um I mean looking for him..
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Date: 2007-03-15 07:34 pm (UTC)no subject
Date: 2007-03-15 07:36 pm (UTC)no subject
Date: 2007-03-15 07:38 pm (UTC)no subject
Date: 2007-03-15 07:52 pm (UTC)Yes, I did tell him.
TK
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Date: 2007-03-16 07:38 pm (UTC)no subject
Date: 2007-03-16 08:34 pm (UTC)no subject
Date: 2007-03-15 07:33 pm (UTC)Me? I'm afraid of heights, and the one recurring nightmare I have had throughout my life involves nuclear war. I only go up to high places with a railing, or stay far away from the edge. I feel it is less and less likely that I can do anything to prevent stupid hairless monkeys from blowing us all to smithereens, though.
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Date: 2007-03-15 07:51 pm (UTC)The detector let her know, about 30 yards from the car, that's why she was "safe".
Let's not talk about false positives, complacence (the odds are so slim that one wonders how long, after the novelty wears off, one will look to see if the "heartbeat warning light" is on) or all the other things which make it unlikely the system will actually work (as opposed to being merely functional).
TK
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Date: 2007-03-16 01:28 am (UTC)I could type for hours about how I find that ad offensive and that "feature" pointless in the extreme. To make a long story short, my instant reaction the first time I saw the ad was "Fuck that! If you want to make the damn thing SAFE, make sure nobody can get the hell into it, don't tell me after the fact that they have!"
no subject
Date: 2007-03-15 07:51 pm (UTC)no subject
Date: 2007-03-15 07:54 pm (UTC)If you worry about it, you lock the doors (and these days, set the alarm).
And you look to see what the car looks like as you approach.
It's situational awareness 101, and that's mental, no piece of widgetry can give it to you, so getting this gadget won't fix the problem.
TK
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Date: 2007-03-15 07:58 pm (UTC)no subject
Date: 2007-03-15 08:02 pm (UTC)no subject
Date: 2007-03-15 08:09 pm (UTC)From before I could drive, I was taught "always look in the back seat before you get in the car." It was so deeply ingrained that it took me two years to stop checking behind the seats of my two-seater convertible, I guess in case I was being mugged by the denizens of Flatland.
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Date: 2007-03-15 08:18 pm (UTC)It's not worry. I'm not approaching the car going.... "Oh my god, the tires will be flat, the radiator will be empty and there will be a man with a hook in the back seat."
TK
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Date: 2007-03-16 01:29 am (UTC)no subject
Date: 2007-03-15 08:00 pm (UTC)It's never happened, and I don't know why I think of it every time.
And I'm sooooo tired of "BE AFRAID!!!" messages.
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Date: 2007-03-15 08:06 pm (UTC)My fear of heights is that someone else will push me; or that I have (when climbing something) managed to get myself to a point where I can't go on, and can't go back.
TK
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Date: 2007-03-16 07:43 pm (UTC)You are the third person I hear that from. It seems to be common enough tought.
My uneasiness about heights is caused by knowing that I'm clumsy.
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Date: 2007-03-15 08:01 pm (UTC)no subject
Date: 2007-03-15 08:14 pm (UTC)Anon
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Date: 2007-03-15 08:40 pm (UTC)no subject
Date: 2007-03-15 08:49 pm (UTC)Anon
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Date: 2007-03-15 08:54 pm (UTC)no subject
Date: 2007-03-15 09:32 pm (UTC)no subject
Date: 2007-03-15 10:24 pm (UTC)As for irrational fears, I'm claustrophobic. The idea of being underground fills me with dread - much to the hilarity of my family.
That commercial irks me
Date: 2007-03-16 02:36 am (UTC)What a piece of crap. I lock my car mostly because my neighborhood has someone who occasionally goes through the cars for drugs, money, keys and smokes. He never breaks windows and the thing that pisses me off the most is he leaves everything open AND he smokes. I always look over my car before I even go to it, partly because at a short distance, you can see if the tires are low, if there is a pool of any kind of fluid, etc.
And the only car we can't see into easily, the minivan, has an alarm system. My other cars have been sports/small cars, right now I'm driving a mystique and if I can't see someone in the back seat I'd need to stop driving.
Situational awareness is vital. I live in what amounts to nearly inner city, Being afraid to go out my door, no. Being afraid to shop on the street, no. And the one employee who bought the pepper spray? Somehow it got left with the guard off on her night stand. She shot herself in the face looking for something on her nightstand in the dark....owwww/.
Re: That commercial irks me
Date: 2007-03-16 07:51 pm (UTC)Heh. I usually check under my car before driving off, because the neighborhood cats love to hide under a nice, warm car. Occasionally they get their back fur burned off, but they never learn. Anything bigger than a large tomcat would be in a whole lot of pain if they crawled under a recently-driven car, and *not* get out from under it quickly if they needed to.
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Date: 2007-03-16 02:38 am (UTC)no subject
Date: 2007-03-16 03:18 am (UTC)TK
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Date: 2007-03-16 10:37 am (UTC)Then there was the one about 'them' throwing a flaming bottle of alcohol into your car at a traffic light if you had your windows down.
There's enough real things to be afraid of. We don't need to invent more and I will never buy from anyone trying to play on my fears.
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Date: 2007-03-16 02:14 pm (UTC)What am I afraid of? My kids having to deal with the effects of global warming. I'm also afraid of falling.
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Date: 2007-03-16 07:56 pm (UTC)My other fears are all very boring and, unfortunatley, more-or-less reasonable.